Watch: Why the Rich and Famous Flock to Restaurant Chain Nobu

The reason why you see yellowtail paired with little slices of jalapeno on modern sushi menus is all thanks to Nobu. If you haven’t already heard of it, Nobu is a global chain of restaurants with nearly 40 locations around the world including London, Ibiza, the Bahamas, and Mexico City. Its chef is Nobu Matsuhisa, who transformed sushi into a global cuisine and shaped the concept of American sushi as we know it.

Matsuhisa is also behind dishes like fried rock shrimp with spicy mayo and…

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