Pet food aroma can boost dog, cat owners’ brand loyalty

Pet food’s aroma can boost dogs’ and cats’ observable desire for a food, which then translates into consumer loyalty. Industry professionals will lead a webinar exploring how pet food odors affect owners’ preferences and emotions. They also will discuss how to avoid creating an aroma that may drive pets wild but drives owners from the room.

Webinar: Improving pet food smell to increase brand loyalty

Register to learn how pet food odors are connected with pet owners’…

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