Burger King Uses Kanye Tweet to Escalate Feud With McDonald’s

Burger King’s viral Tweet inception

These days, many of the big fast food brands exhibit some degree of sassiness on social media (see: here, here, here, here), but the UK branch of Burger King is feistier than most on Twitter. Yesterday, the brand decided to use a tweet from Kanye West to drag its forever-enemy, McDonald’s.

So far this message has received over 650K, likes, prompting a follow-up tweet: “If we knew this was going to blow up we would have made a soundcloud.”…

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